As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way to the chequered flag just isn’t enough – you have to have all parts of your game on song to beat the competition; the right driver, so many small performance parts that all have to work in unison, the right strategy for each track. But most of all, you need the right team, all working together to achieve a common objective.

Winning business online is a very similar proposition. You might have the best web site in the world that converts 35% of your visitors to hard cash. But, with the wrong visitors, or too few of them, that’s just not going to get you over the finishing line.

There are multiple parts to your strategy that all need to work in synergy to squeeze every last drop of performance from your race car;

• the right strategy
• quality visitors landing on your site that are looking for exactly what you’re selling
• landing those visitors on the absolute sweet-spot on your site that addresses their need immediately
• good copy that reinforces your ability to fulfil their need or desire
• obvious calls to action to motivate your visitor to buy, pick up the phone, sign up for a trial, or whatever it is you want them to do

…and we’re still only at the second pit stop!

The ‘conversion‘ isn’t the end of your race – you still need more to reach the chequered flag of success.

1. Qualifying: Getting the right traffic.
2. Stint one: Making sure your visitor lands in the right place and stays
3. Stint two: Converting that visitor to a sale
4. Stint three: Maximising your return on that customer
5. Chequered flag: 10 points in the bag, the glory and a big bottle of champagne

To discover your winning strategy and avoid a Massa-style blow-up three laps from the end of your race, have us join your pit crew – 08000 47 47 14.

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Google has built a massive audience of its blog, many receiving posts using an RSS reader or just visiting the site regularly, I noticed that Outlook 2007 even includes an RSS reader now.

The real value in the blog posts is that regular communication that is as relevant to the audience as it can be. These are people that have already said “I’m interested, tell me more” and Google is leveraging that to communicate, to push that audience a little further, up selling its other tools.

Once you have a willing audience who value your product or service, up selling is the easiest way to make a lot more profit.

Official Google Blog: This blog’s M.O.
In short, we’re relying as always on the power of the Internet — in this case, the incredibly easy-to-use publishing platform known as the blog — to help interested folks understand how we work, and what we do. As new resources and media tools come into being, we want to make use of those too. One of these is the Google Channel on YouTube, where it’s a priority to post videos and presentations by Googlers, including our executives, as quickly as we can following public events.

Through all of these means and others — podcasting, video blogs, forums — we plan to continue being as direct as possible with you concerning our news and views. So thanks for reading, and stay tuned.