Visuals are critical to build the trust your visitor needs in a product to convert. Contemporary site design that is consistent with the product and audience will convert better every time. Use benefit statements in headlines and/or key bullet points. Visitors are unlikely to read lengthy descriptive texts unless they know what goodies are in [...]

CTR is up, positions are better, your AdWords campaign is getting more traffic. So why did conversion rates go down, not up? It’s more common than you might expect. Luckily, tools in the AdWords account help to understand, measure and resolve the problem; budget. Example A: There are 5 keywords that get 1,000 searches a [...]

With Christmas just next month, sales are hotting up fast. We take a look at an additional free traffic source that’s working well for our clients, Google Shopping Results. Why List on Google Shopping Results? Listing and clicks are currently free – although we suspect that this might change at some point in the future. A [...]

More. We all like more, right? More sales. More customers. Better conversion rates, lower conversion costs. It can be done, but you can’t rely on AdWords or organic placement alone – a web site and more specifically the pages you land a visitor on need to work hard to convert that visitor in to a [...]

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is an AdWords or SEO project, but converting that traffic in to profit depends entirely on the web site – improve the “visitor experience” and you’ll increase enquiries, sales and profit. There’s a lot more science [...]

Google recently introduced View Through Conversion reporting for measurement of conversions influenced by display advertising campaigns on the Google Content Network. AdWords Analyst, Antony Potts explains how this helps you. A “View Through Conversion” occurs on the Content Network when your ad is shown, but not clicked, and that person then returns to your site [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]

Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car [...]