Visuals are critical to build the trust your visitor needs in a product to convert. Contemporary site design that is consistent with the product and audience will convert better every time. Use benefit statements in headlines and/or key bullet points. Visitors are unlikely to read lengthy descriptive texts unless they know what goodies are in [...]

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in the battle to constantly increase the ROI from a paid advertising campaign. Google’s recent addition of Search Funnels to AdWords accounts attempt to do just that. If you don’t already have conversion tracking implemented correctly, [...]

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s on your team. Treat it with respect and it’ll deliver results for you. What is Remarketing? Remarketing is a new weapon in the Google Adwords advertiser’s arsenal and one that you really should consider using. [...]