Visuals are critical to build the trust your visitor needs in a product to convert. Contemporary site design that is consistent with the product and audience will convert better every time. Use benefit statements in headlines and/or key bullet points. Visitors are unlikely to read lengthy descriptive texts unless they know what goodies are in [...]

Being successful in your own business isn’t too far away from crossing the line first in a Formula 1 Grand Prix, or even winning the World Championship, for that matter. As poor Filipe Massa proved at the Hungarian Grand Prix this weekend, having the pace to overtake and lead the race almost all the way [...]

There’s been a common theme for many of the conversations I’ve had with new clients recently: poor traffic conversion rates. It’s a subject, like many in the world of marketing, that is completely subjective – it will depend entirely on your business, the market sector, your product, your prices, competitors and a whole host of [...]

A guest post by Media Relations guru, Tony Garner, Viva PR. Web Sites that Work We live in an exciting age. In some ways it has never been easier to communicate with people and a lot of that is thanks to this T’interweb thingy. Blogs, websites and e-shots are cheap and relatively easy to set [...]

Initially, I was a little sceptical about this change, and I still am. As Google suggests in its post, we’ll have to monitor campaigns over the next few days or weeks (depending on the number of clicks you usually achieve) to see what difference this makes. Actually, I have established a circumstance where this is [...]

There’s a change coming to the way that Google currently chooses the position of your ad in the pecking order. The whole post makes confusing reading and I’d recommend reading it a couple of times. It’ll be interesting to see how it pans out. Right now, the placement of your ad is not just based [...]

So, how useful is it? Not least the whole Harry Potter thing, but we appear to be in a wizard-driven society, or at least much of the online experience is. That’s all well and good and many times, like this, it can work well. What it doesn’t do, is give as much flexibility – it’s [...]

I finally completed my ‘brain-dump’ of my experiences with Google AdWords. This is only part of the story, of course. If done well, AdWords will get you visitors. Without putting as much effort in to the rest of the strategy, you’ll end up just paying for visitors to land on your site, and disappear without [...]