Targeting Local Customers If you’re a local business, a plumber, for example, searchers type; plumber birmingham or emergency plumber birmingham. They also type; emergency plumber or sometimes just plumber. To target traffic effectively, create two AdWords campaigns; one for keywords that include place names (plumber birmingham etc), targeting a large area (searches with place names [...]

With many of our readers new to advertising with Google AdWords, we take a look at the five most common mis-steps clients make when setting up an account. (And a check list for those that are more familiar). Google is More than Google Search An option in the settings for each campaign, it is important to [...]

With 484million visits in a single month, it’s about time Facebook featured in your thoughts and strategy, whether you sell to businesses or consumers. This is the first in a series of posts on how to tackle this marketing behemoth. We’ve been working on Facebook pay-per-click campaigns for a number of our clients. It is really [...]

The AdWords Success Guide explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your ad, let alone you paying for an irrelevant click. If you really want to be able to measure performance and optimise your campaign effectively, there’s a little more to it. Example Dennis and [...]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks. That’s fine, to a point – but what if you don’t, [...]

Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales. Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” [...]