You will have heard our industry and Google spouting “Quality Score” stats and importance, but it’s one of the elements of AdWords that confuses clients and coaching delegates the most. So what is AdWords Quality score and what can you do to improve it? Your keywords‘ quality score is equally as important as the maximum [...]

With many of our readers new to advertising with Google AdWords, we take a look at the five most common mis-steps clients make when setting up an account. (And a check list for those that are more familiar). Google is More than Google Search An option in the settings for each campaign, it is important to [...]

In case you missed it, there’s a recent addition to the match types you can use in your Google AdWords campaigns. Having changed the broad match algorithm a number of times in recent years, we’ve always recommended caution when bidding on broad matches, instead preferring phrase and exact match keywords with a smaller number of [...]

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in the battle to constantly increase the ROI from a paid advertising campaign. Google’s recent addition of Search Funnels to AdWords accounts attempt to do just that. If you don’t already have conversion tracking implemented correctly, [...]

It’s an interesting dilemma. Should you, or should you not bid on your own brand? On the one hand, searchers already want to buy from you and might well find you in organic links where the clicks are free, so why pay for the click? On the other, there may be competitors bidding on your [...]

Assuming there aren’t more relevant ads to show for later searches in a session, Google will show your ad instead. Mostly, I would imagine that this doesn’t happen too often – most of the time, there will be other people bidding on the secondary terms.