Targeting Local Customers If you’re a local business, a plumber, for example, searchers type; plumber birmingham or emergency plumber birmingham. They also type; emergency plumber or sometimes just plumber. To target traffic effectively, create two AdWords campaigns; one for keywords that include place names (plumber birmingham etc), targeting a large area (searches with place names [...]

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks. That’s fine, to a point – but what if you don’t, [...]

Google has this clever way of presenting results that are most relevant to the searcher. I completely agree with this policy – a searcher wants to find the most relevant results. This helps you to build campaigns that acquire clients for the lowest cost. However, there’s a downside: what if you’re searching for a product [...]