Entries Tagged as 'Customer Service'

A lesson from Sony

Why a broken Sony strengthens the brand. I’ve known plenty of people that called themselves ‘Sony men’. That is to say, they bought in to the brand in a big way, particularly years ago. They’d only buy Sony hi-fi gear or their TV had to be a Sony. Personally, I’ve never considered myself a Sony [...]

Filed under: Approach · Customer Service · Expectations

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