Why a broken Sony strengthens the brand. I’ve known plenty of people that called themselves ‘Sony men’. That is to say, they bought in to the brand in a big way, particularly years ago. They’d only buy Sony hi-fi gear or their TV had to be a Sony. Personally, I’ve never considered myself a Sony [...]
Entries Tagged as 'Customer Service'
A lesson from Sony
Filed under: Approach · Customer Service · Expectations


