If you’re getting less than 3% CTR across your Google AdWords, Bing or Yahoo! Search campaigns, you’re leaving a whole lot of sales and profit on the table – you haven’t made it to the party yet. At 1% CTR you’re not even getting an invite! Let’s compare the three; a High-Performing account that dominates every [...]

Visuals are critical to build the trust your visitor needs in a product to convert. Contemporary site design that is consistent with the product and audience will convert better every time. Use benefit statements in headlines and/or key bullet points. Visitors are unlikely to read lengthy descriptive texts unless they know what goodies are in [...]

Following up AdWords: Back to Basics (Part One), we take a look at the more of the most common mis-steps made when advertising with Google. Understanding the Different Keyword Match Types There are 3 main types of keywords that you can use in your Google AdWords campaign(s); Broad, phrase and exact matches. Starting with the simplest, [...]

CTR is up, positions are better, your AdWords campaign is getting more traffic. So why did conversion rates go down, not up? It’s more common than you might expect. Luckily, tools in the AdWords account help to understand, measure and resolve the problem; budget. Example A: There are 5 keywords that get 1,000 searches a [...]

Any professional marketer will tell you that running a campaign without planning and measuring effectively is the worst kind of crazy. If you can’t measure the success of your campaign, how on earth can you make sure it’s effective? Conversion Tracking is one of the most common points we have to explain to clients that [...]

There’s been a lot of tweeting and squawking  about Google Instant over the last few weeks. Love it or hate it, it seems here to stay. But what impact does it have on Sponsored Links and Search Engine Optimisation? Google adopted the Yahoo!-style predictive search a little while back. What it actually does is to help narrow [...]

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in the battle to constantly increase the ROI from a paid advertising campaign. Google’s recent addition of Search Funnels to AdWords accounts attempt to do just that. If you don’t already have conversion tracking implemented correctly, [...]

More. We all like more, right? More sales. More customers. Better conversion rates, lower conversion costs. It can be done, but you can’t rely on AdWords or organic placement alone – a web site and more specifically the pages you land a visitor on need to work hard to convert that visitor in to a [...]

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s on your team. Treat it with respect and it’ll deliver results for you. What is Remarketing? Remarketing is a new weapon in the Google Adwords advertiser’s arsenal and one that you really should consider using. [...]

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is an AdWords or SEO project, but converting that traffic in to profit depends entirely on the web site – improve the “visitor experience” and you’ll increase enquiries, sales and profit. There’s a lot more science [...]