With many of our readers new to advertising with Google AdWords, we take a look at the five most common mis-steps clients make when setting up an account. (And a check list for those that are more familiar). Google is More than Google Search An option in the settings for each campaign, it is important to [...]

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s on your team. Treat it with respect and it’ll deliver results for you. What is Remarketing? Remarketing is a new weapon in the Google Adwords advertiser’s arsenal and one that you really should consider using. [...]

There’s a whole lot of profit in Google’s Content Network. Unlike Search, the Google Content Network gives you the ability to target an audience before they search for your product or service. Depending on your offer, you’ll get some direct sales of course, but that isn’t the main objective behind such a campaign. Put it [...]

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in excess of £65,000 200 million Internet enabled phones shipped in 2009 with 22% growth projected for 2010. 38% of mobile phones worldwide will be smartphones by 2013 UK mobile searches increased by 260% for commercial [...]

Google recently introduced View Through Conversion reporting for measurement of conversions influenced by display advertising campaigns on the Google Content Network. AdWords Analyst, Antony Potts explains how this helps you. A “View Through Conversion” occurs on the Content Network when your ad is shown, but not clicked, and that person then returns to your site [...]

Google has been tinkering. Again. We’ve had a few clients just recently whose ads stopped showing on Google pretty much overnight, costing hundreds of pounds on lost revenue every single day. Why? Quality Score has reared its head again. Google is seeking the very best experience for its customer – not only now will Google [...]

There are many things to love about Google; measurability, tightly focused targeting and all that traffic. But there’s a little-known element that’s really beginning to annoy me and a lot of the other search community: the Search Network. You’ll be familiar with the two primary networks; Google Search – essentially, the Google you know and [...]

Some insight in to a visitor’s experience on your site: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other things you sell or do, just the one [...]

By default, Google will display your ads on the content network. If you haven’t switched it off, you’re advertising to an audience you know little about, and you’ll find it difficult to measure and manage the results that you’re getting from your whole account. To be clear, I’m not suggesting that the content network is [...]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too. Even if you don’t want to target specific demographics, there could be an incredible amount of value in the [...]