Managing expectations correctly can be a full time job. Seth Godin recently posted on his blog that most of the time, you’re challenged with this: high expectations that must be beat. Over the years, I’ve worked with people that habitually over-promised and under-delivered. It’s a tough place to be and usually only ends in disappointment, [...]

Some time ago, I engaged the services of a supplier, offering a service to me that required a deep understanding of the business in which I worked. That supplier knew their offering well and provided excellent service to a wide range of clients. With this project, they failed – why? Because they didn’t understand the [...]

Yesterday, I was privileged enough to enjoy 45 minutes listening to the future of marketing according to the vision of Richard Duvall, described as a revolutionary figure in the creation of 21st century business. With Prudential, he co-founded Egg and is now working his new project, Zopa. I found Richard inspirational and his vision compelling [...]