If you’re getting less than 3% CTR across your Google AdWords, Bing or Yahoo! Search campaigns, you’re leaving a whole lot of sales and profit on the table – you haven’t made it to the party yet. At 1% CTR you’re not even getting an invite! Let’s compare the three; a High-Performing account that dominates every [...]

Targeting Local Customers If you’re a local business, a plumber, for example, searchers type; plumber birmingham or emergency plumber birmingham. They also type; emergency plumber or sometimes just plumber. To target traffic effectively, create two AdWords campaigns; one for keywords that include place names (plumber birmingham etc), targeting a large area (searches with place names [...]

You will have heard our industry and Google spouting “Quality Score” stats and importance, but it’s one of the elements of AdWords that confuses clients and coaching delegates the most. So what is AdWords Quality score and what can you do to improve it? Your keywords‘ quality score is equally as important as the maximum [...]

Recently, Google introduced another variable to the way it presents AdWords ads – the double-length headline (we tweeted about it last week in case you missed it). Essentially, in the horizontal ad positions at the top of the search results, Google is now showing selected ads with a double-length headline, using Headline and Description Line [...]

Following up AdWords: Back to Basics (Part One), we take a look at the more of the most common mis-steps made when advertising with Google. Understanding the Different Keyword Match Types There are 3 main types of keywords that you can use in your Google AdWords campaign(s); Broad, phrase and exact matches. Starting with the simplest, [...]

CTR is up, positions are better, your AdWords campaign is getting more traffic. So why did conversion rates go down, not up? It’s more common than you might expect. Luckily, tools in the AdWords account help to understand, measure and resolve the problem; budget. Example A: There are 5 keywords that get 1,000 searches a [...]

With many of our readers new to advertising with Google AdWords, we take a look at the five most common mis-steps clients make when setting up an account. (And a check list for those that are more familiar). Google is More than Google Search An option in the settings for each campaign, it is important to [...]

Any professional marketer will tell you that running a campaign without planning and measuring effectively is the worst kind of crazy. If you can’t measure the success of your campaign, how on earth can you make sure it’s effective? Conversion Tracking is one of the most common points we have to explain to clients that [...]

There’s been a lot of tweeting and squawking  about Google Instant over the last few weeks. Love it or hate it, it seems here to stay. But what impact does it have on Sponsored Links and Search Engine Optimisation? Google adopted the Yahoo!-style predictive search a little while back. What it actually does is to help narrow [...]

In case you missed it, there’s a recent addition to the match types you can use in your Google AdWords campaigns. Having changed the broad match algorithm a number of times in recent years, we’ve always recommended caution when bidding on broad matches, instead preferring phrase and exact match keywords with a smaller number of [...]