Why Google AdWords Doesn’t Work

There are a number of reasons why AdWords isn’t working for you. That’s a real shame – a sound AdWords strategy, well implemented and managed will make healthy profits.

This year, we expect our clients to generate over £10m in online sales.

Common AdWords Mistakes:

1. Bidding on keywords that are too broad. Generic terms that have lots of search traffic, but aren’t specific enough to create sales – these will burn your budget fast and isn’t likely to produce sales.
2. Bidding on a small number of competitive, expensive keywords. This is a costly approach – better to have lots of low-cost keywords that generate the same volume of traffic between them. With more specific keywords, you’ll know your customers’ needs better and sales should then be greater.
3. Ads and landing pages don’t include the keywords that are being bid on. Google will charge you less if you address this. Learn about quality score.
4. Poor ad copy; customers are only interested in their problem. Use copy that demonstrates that you can solve it.
5. Visitors land on the home page for your site – you’re making the visitor search AGAIN for what they need. The keywords you bid on already told you what they are looking for, take them to the most relevant page on your site. Learn about better Content.
6. Not measuring results using Google AdWords Conversion Tracking, and/or Google Analytics. If success or failure isn’t measured, money is wasted on the same mistakes rather than invested in the keywords and ads that make you the most money. In simple terms, if the 50% waste was spent on the 50% that worked, you’d double your profit. Learn about conversions.

Creating a Google AdWords campaign is just one piece of your marketing mix. You need a good
marketing story, some relevant, compelling content on your landing pages, clear calls to action and a very good understanding of your (potential) customer.

Talk to us free on 08000 474714, or Email: