What’s wrong with your web site? – Feb 08

In just a few short weeks and three sessions with me, Gerry has gone from money-waster to money-maker. She is really happy with her AdWords campaign performance (and I am impressed too, truth be told).

Some recent experiences and insights I’d like to share with you to help you develop your business:

Customers are selfish, impatient and don’t trust you

Visitors to your web site are selfish, impatient and they don’t trust you. They are confused and are looking for a reason to leave. Get some insight in to how someone behaves on your site. Take a look at the article.

Increasing the value of your customer

How you can increase the value of a customer through email marketing.

It’s pretty cheap to do, and done well, can pay dividends as part of your business development strategy.

Google announces demographic targeting

For some of its advertising partners, you’ll soon be able to target your ads on the content network according to a specific demographic. So for sites like Facebook where users have given permission to use their personal data (but not share it!), you could decide only show your ads to females aged between 25-35, or a different ad for different genders or age groups. Pretty powerful stuff for the right business with the right strategy and approach.

AdWords: Content vs Search

The simplest, most fundamental improvement you can make to your AdWords campaign.

Understand the difference between the Content and Search networks. By default, Google shows your ads on both. They both work, but combined in one campaign, you’ll never be able to effectively optimise and get the campaign performance you could. And you’ll be missing a lot of good quality traffic and in the long run, paying more per click .