Email Marketing Strategy

Email Marketing represents a significant opportunity to engage an audience and to generate repeat sales from your client base.

Implementing effective strategies and using the best tools is critical if significant ROI is to be achieved.

You’ve worked hard to get more traffic to your web site using pay-per-click, or Search Engine Optimisation, or telemarketing. And you’ve spent time and money optimising your site to improve the conversion rate.

If your customer engagement ends there, you’re leaving a significant amount of profit on the table. Opt-in Email marketing could turn your strategy from good to great, and here’s why:

How we deliver great results:

• Use a feature-rich, world-class Email Marketing platform
• Provide contemporary email templates to reinforce your brand
• Define and implement a bespoke email marketing strategy for your business and audience
• Provide copywriting support where required
• Analyse, manage and optimise performance

What sort of business are you?

If you’re a service provider, like us, you’ll want a visitor to your site to ultimately do one thing – contact you and start a conversation about their need and how you can fill it.

• Relevant email messages continue that conversation.
• Each message offers valuable information and demonstrates your experience and expertise.
• The frequency of your communications builds trust in your service.

You may be familiar with the rule of seven – that it takes seven ‘touches’ to achieve a sale. Email marketing will certainly fulfil many of those seven touches – that principal of frequency works for every business.

If your conversion is an online sale from your eCommerce store, Email marketing can deliver repeat traffic and sales from those same customers.

Here’s why:

• this is a warmer audience with which you already have some history
• they already experienced your product and/or service
• they trust that you’ll deliver what they order
• they already have an account in your store

When compared to other methods, Email Marketing typically represents a lower cost of sale, or Cost Per Conversion (CPA), and can produce awesome results as part of the right business strategy.

Find out how we can help you achieve success with Email marketing, call us on 08000 47 47 14 or send a message: